Apple Recommendations Steve Jobs

Question: Discuss about theApple Recommendations for Steve Jobs. Answer: Introduction Getting back to Steve Jobs initiative-Steve jobs was regarded as a stubborn genius whose innovative nature, introduced compelling ideas to the drawing tables that increased the success of the company. Nowadays Apples success is linked to its ability to use its strengths to overcome weaknesses and threats, and to exploit opportunities has been slowly pushing back against Steve Jobs ideas and initiative Focus on innovations Apple failed to focus on innovation and research like it used to, its exercise its purchasing power in acquiring technology from other companies that have succeeded and are still likely to succeed, the purchase of Beats by Dre headphone is a good example. Such situations may have a negative impact in the future that would result in the collapse of the purchased technology resulting in increased avoidable loss e.g. Microsoft buying Nokia; Apple should return to its innovative venture and ingenuity by promoting extensive research in technology and innovation of their products Bring back the apple-Apple products were unique and creative, it was efficient in targeting its customer needs and preferences better than its competitors which made it acquire around 50% of the market share globally. Currently, things are now different, Apples ability of uniqueness is diluted by the increasing establishment of new competitors and innovative ability of competitors this has resulted in it adjusting the currently tailored products to the preference of the competitor consumer and hoping to capture them through their former glory e.g. size of the phone. Apple should stick to their initial product tailoring but improve it with new technology that other competitors will have a hard time diluting increasing their market share and gaining their exclusivity. Solution Package Learning from past mistakes, Apple should learn from its previous errors in focusing in the future through proper studying of the technological trend that may be prosperous, for example, its failure to identify mp3and peer to peer sharing of music was a technological trend that it missed which would have been lucrative Use of Customer experience. Studying customer taste and preferences in crucial in the market dominance, Apple should consider the client's trait and improve or tailor make their brands to each consumer segment, they should also introduce other market segments rather than focusing on the high-end segment. Studying and enhancing services used by customers -studying of the client will increase Apples understanding of the services used e.g. messaging, pictures and videos and many others. Through such data, the company should be in a position of conducting research improving and enhancing services offered by their products Look outside for great ideas-Apple should look for ideas elsewhere rather that within the employee range, this could be through holding innovative technology tournaments in schools and campuses. This leads to an introduction of fresh ideas from the young generation tailored to the Apple products and services resulting to improved uniqueness of the product Superb execution-|Apple should produce products that are efficient and fast in serving its customers, they should also cross-check any informalities in their products that would result in a call back that would lead to losses for example Samsung galaxy note seven called back due to battery issues. The products should have no bugs, increased security measures that will surpass the expectations of the consumer Reference Shea, T. (2013).Steve Jobs and Apple. New York, Rosen Pub. Rowles, D. (2017).Mobile marketing. [S.l.], Kogan Page. Pousttchi, K., Wiedemann, D. G. (2010).Handbook of research on mobile marketing management. Hershey, PA, Business Science Reference. Doedend, M. (2012).Steve Jobs: technology innovator and Apple genius. Minneapolis, Lerner Publications Top of Form Dormehl, L. (2013).The Apple revolution: the real story of how Steve Jobs and the crazy ones took over the world. Bottom of Form